Duolingo Expands Creative Capabilities with Animade Acquisition

### Duolingo Acquires Animade to Bolster Creative Capabilities Mobile learning platform Duolingo has made a strategic move to acquire Animade, a London-based animation and motion design studio. This acquisition is expected to increase Duolingo's capacity to support product innovation, growth experiments, and new creative initiatives across the business. Founded in London, Animade has established an international reputation for creating expressive motion systems, interactive experiences, and product storytelling for prominent technology companies and brands. The studio's expertise in thoughtful design and animation will undoubtedly enhance Duolingo's product offerings and user experience. According to Jen Judd, Co-Founder of Animade, the studio's mission has always been to share joy through thoughtful design and animation. Judd expressed her excitement about joining Duolingo, stating that the company shares their passion for creativity, craft, and building products that genuinely bring people joy. Duolingo's Head of Design, Mig Reyes, emphasized the importance of motion design in creating engaging learning experiences. Reyes believes that great products are not only defined by their functionality but also by how they make people feel. With Animade's exceptional creative craft, Duolingo aims to build even better learning experiences that cater to its users' needs. The acquisition of Animade marks a significant investment in world-class talent and creative presence in the UK. This move is a testament to Duolingo's commitment to innovation and its dedication to providing high-quality learning experiences to its users. As Duolingo continues to grow and evolve, the acquisition of Animade is a strategic step towards enhancing its product offerings and creative capabilities. With the studio's expertise in motion design and animation, Duolingo is poised to create even more engaging and effective learning experiences for its users. The acquisition of Animade is expected to have a positive impact on Duolingo's product innovation and creative initiatives. As the company continues to push the boundaries of mobile learning, the addition of Animade's talented team will undoubtedly contribute to its success. ### Duolingo's Commitment to Innovation and Creativity Duolingo's acquisition of Animade is a significant step towards its goal of providing high-quality learning experiences to its users. The company's commitment to innovation and creativity is evident in its willingness to invest in world-class talent and creative initiatives. As the mobile learning landscape continues to evolve, Duolingo's acquisition of Animade positions the company for success in the industry. With its enhanced creative capabilities and commitment to innovation, Duolingo is well-equipped to meet the changing needs of its users and stay ahead of the competition. ### Conclusion The acquisition of Animade by Duolingo is a strategic move that will undoubtedly enhance the company's creative capabilities and product innovation. With the studio's expertise in motion design and animation, Duolingo is poised to create even more engaging and effective learning experiences for its users. As the company continues to grow and evolve, the acquisition of Animade is a testament to its commitment to innovation and creativity.