Astute Launches B2B New Media Platform with $1.2M in Funding
Astute, a platform for B2B companies to manage partnerships with creators, raises $1.2 million and launches its new platform.
The B2B marketing landscape is shifting, with audiences increasingly turning to newsletters, podcasts, and social media platforms. To help businesses navigate this change, Astute has launched a new platform that streamlines the process of identifying and partnering with relevant creators.
Founded by Vida Stanić and Abhishek Manikandan, Astute aims to make it easier for B2B companies to manage partnerships across a fragmented media landscape. The company's platform uses two AI agents to automate the partnership process, one acting as a talent manager for creators and the other as a new media manager for businesses.
The platform monitors millions of creator posts per minute to identify where businesses and their competitors are being discussed. It then recommends potential creator partnerships and manages opportunities such as editorial placements, interviews, and advertising collaborations.
Astute's technology also measures campaign performance across metrics including impressions, conversions, brand visibility, and visibility in AI-powered search engines. This gives companies a way to track the impact of their creator partnerships.
The company's founders believe that the shift towards new media channels is a natural progression of the B2B marketing landscape. "For years, B2B marketing relied on ads, PR, and SEO," said Vida Stanić, founder and CEO of Astute. "But audiences have moved to new media channels - newsletters, podcasts, LinkedIn, X. In direct-to-consumer space, that shift turned influencer marketing into one of the biggest line items in the budget. B2B is next."
Astute's platform is designed to automate much of the work involved in discovering creators and establishing contact. It also helps businesses measure the results of their partnerships and make data-driven decisions.
The company has received $1.2 million in funding from investors including Flyer One Ventures, Silicon Gardens, Marathon Fund, and Entrepreneurs Roundtable Accelerator. This funding will be used to further develop the platform and expand its capabilities.
In the longer term, Astute plans to expand beyond facilitating individual creator partnerships to help B2B companies build their brands, establish credibility, and develop their own audiences.
## Astute's Technology
Astute's platform uses two AI agents to automate the partnership process. The first agent acts as a talent manager for creators, handling administrative tasks associated with brand partnerships. The second agent serves as a new media manager for B2B companies, helping them identify creators, develop partnership strategies, and manage campaigns.
## The Future of B2B Marketing
The shift towards new media channels is a significant change for the B2B marketing landscape. Astute's platform is designed to help businesses navigate this change and make the most of the opportunities presented by new media channels.
## Conclusion
Astute's launch of its new platform is a significant development in the B2B marketing landscape. With its automated partnership process and data-driven approach, the company is well-positioned to help businesses navigate the shift towards new media channels.
