Social Media Trends Offer Entrepreneurs Organic Reach

Entrepreneurs can tap into six specific social media trends this September to connect with customers organically. These viral formats offer a cost-effective alternative to polished advertising campaigns.

Connor Gillvan, founder of content agency TrioSEO, provides general advice for business owners within the report. He recommends integrating content creation into a fixed schedule instead of letting it disrupt the entire week. Repurposing one strong idea into several posts can reduce workload. Gillvan also states that "useful, direct content usually performs better" than overly promotional material.

Kinda Chic

The "kinda chic" trend involves overlaying a butter-yellow font with that phrase onto an image or video. It romanticizes mundane activities, like staying in on a Saturday night. The trend has been adopted by celebrities. For brands, it is a simple way to shows values without appearing overly serious.

Gold Star Behaviour

Creators share small, praiseworthy habits. An image is given the title "gold star behaviour" and decorated with virtual gold stars. It focuses on everyday wins, such as repeating outfits, and acts as a rebuttal to excessive haul culture. Entrepreneurs can use it to position their products as part of a positive routine.

It Was a Bad Dream

Inspired by the "it was all a dream" trope, this trend animates everyday objects. A video shows a product about to meet a disastrous fate, then cuts to it waking up in bed from a nightmare. It requires no scripting. Brands can use it to humorously highlight the worst-case scenarios their products are designed to avoid.

10/10 Habits

Gen Z is promoting self-improvement through "10/10 habits" videos. These list habits designed to build extreme discipline or reduce screen time, like staring at a wall before studying. It represents a pushback against endless digital distraction. The numbered list format is easy for brands to adapt for goals like saving money or increasing productivity.

You Can't Do That

This trend shows exaggerated confidence. Creators post a video with text that says "you can't do that," followed by a deadpan comeback like "of course I can... You whimsical loser." It flips criticism or self-doubt on its head. For entrepreneurs, the key is to use it with self-aware humour, turning potential negatives into a cheeky brand flex.

Cat in the Hat A bizarre trend involves AI-generated images of the Cat in the Hat character from the 2003 film prowling streets in England. Police have dismissed the viral sightings as fake. The report suggests brave brands could playfully engage with the trend through mock sightings or comments to join the conversation at low cost.