Behavix and MyTelescope Merge Behavioral and Search Data for AI Marketing

Behavix and MyTelescope have launched a joint venture to combine behavioral data with search demand intelligence for marketing applications. The initial rollout covers the United States, with plans to expand to Europe, Latin America, and Asia-Pacific through 2027.

Behavix is a Helsinki-based data infrastructure company that collects and analyzes consent-based digital consumer behavior data from over three million opted-in panelists. The firm also operates from New York. MyTelescope is a Stockholm-based AI market-intelligence company founded in 2022 that aggregates search and demand data from 13 digital platforms including Google, TikTok, Amazon, and YouTube. The partnership aims to connect large-scale consumer demand indicators with detailed behavioral data to help marketing teams understand audience behavior and competitive dynamics. The firms have agreed a road map for the next twelve months.

Technology Integration

The collaboration leverages MCP protocol to integrate behavioral intelligence into existing AI assistants and marketing workflows. The collaboration enables marketers to analyze consumer demographics, personas, competitor comparisons, and online behavior through AI assistants like ChatGPT, Claude, and Copilot. Users will be able to submit natural language queries and receive data-grounded answers within seconds.

The companies plan to make their combined intelligence accessible via the Model Context Protocol (MCP), enabling integration with AI assistants and existing dashboards. Selected enterprise customers of Behavix will gain access to MyTelescope's AI-powered research workspace.

Product Capabilities

The solution delivers AI-powered natural language queries with real-time behavioral insights across consumer journeys and market trends. Behavix's technology tracks user activity across websites, apps, search engines, AI assistants, e-commerce platforms, streaming services, and digital advertising. MyTelescope's platform combines search and demand data with AI-powered research tools to help businesses analyze market trends and consumer demand.

The shared roadmap includes several key modules for deployment. The solution will roll out time-stamped journeys and funnels, cross-brand sessions and co-search, AI-chatbot prompt intelligence, ecommerce, streaming and ad-exposure modules.

Behavix founder and CEO Hannu Verkasalo stated that search data reveals what the market wants, while behavioral data identifies who wants it, what they compare, and their subsequent actions. Rodrigo Pozo Graviz is the founder and CEO of MyTelescope. The joint solution will feed behavioral intelligence into agencies' existing AI assistants and workflows through MCP and APIs.