Motion raises $2M for humanoid robot service

Motion has raised $2 million in a pre-seed funding round. The Brussels-based company will use the capital to expand its Humanoids-as-a-Service (HaaS) subscription platform and move its current pilot projects into full commercial deployment.

The funding round was led by Extantia Capital. Norrsken Evolve also participated.

Founded in 2026, Motion provides humanoid robots to industrial, warehouse, and logistics companies. Its model is designed as a monthly subscription. This approach aims to reduce the high upfront costs and operational complexity that typically hinder robot adoption.

The HaaS model

The company charges a single monthly fee. This covers the entire deployment and management process. Services included are data collection, robot selection, task training, and IT integration. The fee also covers fleet management, financing, insurance, compliance, and ongoing maintenance.

CEO Alexander Stevens framed the service as a solution to Europe's robot adoption problem. "Adoption fails on financing, risk and compliance long before it fails on technology," he said. "So we take everything that stands between a factory and its first humanoid and turn it into one predictable monthly fee."

The company is currently running five pilot programs with industrial clients in Belgium. In these pilots, humanoid robots are being trained for specific logistical tasks. These tasks include loading goods into crates, packing containers into boxes, and placing components onto conveyor belts. The robots work alongside existing human employees.

Addressing labour shortages

Motion positions its technology as a potential answer to labour shortages in European manufacturing. The company notes that businesses are increasingly struggling to fill operational roles. However, it acknowledges that adoption of humanoid robots is still limited by significant barriers.

These barriers include financing challenges, complex integration needs, regulatory hurdles, and operational requirements for managing robotic fleets. Motion's service is designed to absorb these complexities for the client.

The company uses a hardware-agnostic model. This allows customers to utilize robots from different manufacturers that are best suited for specific applications. Motion also operates a European software layer. This platform allows deployment experience to be shared across its network while individual customer data remains under their own control.

Expansion plans

Alongside direct customer deployments, Motion is launching a partner program. This initiative is for system integrators and automation specialists. It will enable these partners to deploy humanoid robots for their own clients using Motion's platform.

The new $2 million in funding will be directed toward several key areas. The primary goal is to transition the five existing pilots into full production deployments. The capital will also support team expansion and growth of the company's robot fleet. Geographically, Motion will initially focus its expansion efforts across the Benelux region.