GasLab secures $1M pre-seed for AI music attribution
The GenAI music platform GasLab, founded by DJ Reinier Zonneveld, has launched with $1 million in funding to solve attribution and revenue sharing for artists.
The AI music platform GasLab has launched this week with $1 million in pre-seed funding. Founded by top-ranked techno DJ Reinier Zonneveld, Cas Luuring, and Thijs Emondts, the startup aims to provide transparent attribution and revenue sharing for artists in AI music generation.
Investors in the round include Eric Demuth, co-founder and executive Chairman of Bitpanda, and Bas Beerens, founder of WeTransfer. The investment will support GasLab through its next phase toward becoming a leading global GenAI platform for transparent, fairly attributed music.
Revenue sharing via transparent attribution
GasLab enables artists and labels to earn from AI-generated tracks by attributing their contributions through a proprietary Digital Notary system. This system logs which catalogue contributed to each generated track, on both master and publishing levels. Creators instantly see which tracks and artists shaped generated songs.
Revenue from subscriptions or releases is shared with contributing rights holders based on this attribution record. Every track receives a permanent ID and watermark linked to its attribution record. The platform allows artists and labels to opt into having their music used to train an AI model.
Founder expertise and industry credibility
Reinier Zonneveld leads the venture with significant industry and technical credibility. He is a techno DJ and producer ranked 21 in DJ Mag’s global top 100 and has consistently ranked in the top 30 for the past five years. Zonneveld trained as a classical pianist from age three and taught himself electronic production.
He and Cas Luuring began working with machine learning eight years ago. Zonneveld has already trained his own AI model named R2 on his personal catalogue. He also launched the Filth on Acid label in 2017 and holds the world record for the longest electronic music live set.
Zonneveld said his academic background in economics and mathematics fuelled a curiosity for what algorithms could bring to music. He argues that solving attribution is critical, stating, "This is a problem that has to be solved if we want there to be any semblance of a creative industry in the future."
Private testing and upcoming public launch
The platform is now opening a guest list for private testing ahead of a public launch. Zonneveld has invited interested musicians and labels to join this testing phase. He is also set to speak about the venture at the Amsterdam Dance Event later this month.
The platform will open public access following this private testing, with all revenue sharing based on the immutable Digital Notary attribution record.
