Miracly launches AI marketing platform with $2M pre-seed funding
Swedish AI marketing startup Miracly has raised $2 million in pre-seed funding led by Beenext Ventures and Lotus.
Miracly has raised a $2 million pre-seed funding round. The investment was led by Beenext Ventures and Lotus, with participation from a Swedish family office and several notable tech founders.
The Stockholm-based AI marketing startup was founded by Arvid Lithander, Bjorn Bergstrom, and Shannon Cullum. The round included investments from Stefan Lindeberg, founder of Creandum, and Alex Bouaziz, co-founder and CEO of Deel. Other participating founders were Thomas Ekman of 6GAI, Hedda Baverud Olsson of Lassie, and Parham Benisi, a partner at Pophouse.
Platform combines GEO analytics with AI execution
Miracly's platform is designed to help businesses monitor and improve their visibility across AI answer engines like ChatGPT and Claude. It combines generative engine optimization analytics with AI-powered tools for content creation, public relations, social media, and performance marketing. The system provides a holistic GEO and AI operating system for marketing teams.
The platform's AI agent, named Mira, generates tailored recommendations across these marketing disciplines. It automates workflows and provides visibility into how AI platforms represent a brand. The tools help companies track, manage, and improve marketing and organic growth through AI visibility on autopilot.
Global reach with pre-launch traction
Miracly operates from offices in Sweden and Singapore, bringing together growth specialists and AI engineers. It serves clients across North America, Europe, and Asia. The company's client base ranges from startups to international brands.
Before its public launch, Miracly secured several customers without any marketing spend. Early clients include Dreams, Acclime, Pixi Beauty, Andy Okay, and Duellix.
Responding to shifting discovery and rising costs
The launch addresses significant shifts in how consumers discover products online. The growing use of AI assistants and AI-generated search summaries is changing how brands appear in search results. Simultaneously, rising performance marketing costs are putting pressure on customer acquisition budgets.
The platform includes specific features like Miracly Goals, which allows teams to track business objectives and assess marketing contributions to growth. A separate revenue recovery agent identifies potential sales opportunities in customer service chats, support tickets, and social media messages, then helps execute follow-up actions.
Miracly plans to use the new funding to scale its platform and expand its AI-powered marketing capabilities. The company intends to develop from its current foundation of GEO analytics and AI content generation into a broader, more comprehensive system for marketing analysis and execution.
